Saul Bass

Saul Bass is an American graphic designer who was born on May 8th 1920 in New York city.He is best know for his title sequences which use simple geometric shapes and stand alone images to crate a stong message.Bass started out in print based work such as movie posters and used shapes and images going away from the main style at the time which used mainly the actors face to sell the film to an audience. Bass was well know in the industry and his first well know title sequence was for "the man with the golden arm"by  Otto Preminger the film was about a heroin addict and spoken about by many due to the main topic of the film being extremely controversial.Bass kept to the style of simple shapes to create an image of an arm. 



He also created many title sequences with Alfred Hitchcock he created things such as the title sequence for North by Northwest (1959), Vertigo (1958) using his simple geometric shape style including strong colours with high contrast.He enjoyed making his title sequences a short visual metaphor or creating a story with them.Bass died of non-Hodgkin's lymphoma in Los Angeles on April 25, 1996 at the age of 75.