The art of film title design

https://www.smashingmagazine.com/2010/10/the-art-of-the-film-title-throughout-cinema-history/



"As much as possible, they liked to convey the tone of a movie through the “dressage” of its main title. Thus, blackletter fonts in the opening credits were used to evoke horror, ribbons and flowery lettering suggested love, and typography that would have been used on “Wanted” posters connoted a western flick."

This shows that the use of typography is en extremely important choice whilst creating title sequence as it conveys the genre of the film and choosing the wrong font can cause issues such as the wrong type of genre being shown to the audience.The font plays a huge part in connoting to the audience the type of film that it will be. It also shows how important the typography is when creating a title sequence. 

"It could be argued that typography lost importance in this era of title design. The imagery behind the credits received a lot more attention."

The importance of typography and text became less important when title design began to mainly focus on the images that were on screen instead of the information that was being displayed on the screen if font of them.This talks of the changing as before hand the text would have been the most important part of the title sequence.when imagery first began to be used in title sequences it took over the place of the text and seemed to become more important to an audience. 

"A consequence of this digital era seems to be that modern title design will forever rely on progressive technologies."

The forever changing and improving means that modern title sequences will incite to rely on technology and that it continues to improve at a fats pace.And that it will aconite to move forward and as the technology moves forward so will the creativity and making of title sequences.the modern day title sequences have become dependant and reliant on the contiunation of technology improvement so they can continue to do new and more interesting ideas. 

" But the measure of a title design’s quality is the same now as it was in the silent era. Whatever function they perform, titles remain an essential part of film."

The titles continue to be a huge part of a title sequence and will never not be used as of the importance that not only the information the title sequence includes but also what the typography used for it conveys to the audience without the use of images or speech. 


"Experimentation on the fringes, where title sequences really thrive, have led to all kinds of innovation in what a title can be and how it can serve the story and the director’s intent."

The creation of title sequences continue to improve and change over time as the technology used to create them thrives and changes but also that many more things have continued to be possible that were not possible to happen beforehand.The different directors have a lot more freedom to chose what to do with their title sequence and can be more inventive with what the do whilst creating them.